The cost of bringing the Japanese-made guitars to the U.S. By this time, the company stopped making replacement parts for custom guitars and focused completely on the production of its own series. Both productions started between the years 1990-1992. as the first production line.ĮSP started producing two different lines, the Signature Series as well as the Standard Series line. Other than the custom guitars ESP developed, it also produced a series called the 400 Series which was distributed all over the U.S. as a replacement parts company, it started branching out as a company which started producing custom guitars for artists based in New York like Page Hamilton, Ronnie Wood, etc. ESP started in Tokyo in 1975 as a company which produced replacement parts for custom guitars and was introduced in America in 1983. The company is Japanese owned but America based. “ESP” stands for “Electric Sound Products.” It is the name of an electric guitar company which is located in North Hollywood, California. ESP is the custom guitar line which is upscale, and LTD is the cheaper Standard Series line which is more affordable. They are the same company with the only difference being the lines they have created. ESP and LTD are the names of a guitar company which makes electric guitars.
